Search engine marketing | ElexWeb
Search engine marketing is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in search
engine results pages primarily through paid advertising. Search engine marketing (SEM) is a form of Internet marketing that
involves the promotion of websites by increasing their visibility
in search engine results pages (SERPs) primarily through paid
advertising. SEM may incorporate search engine
optimization (SEO), which adjusts or rewrites website content and site
architecture to achieve a higher ranking in search engine results pages to
enhance pay per click (PPC) listings. Search engine marketing
is the process of gaining traffic and visibility from search engines through
both paid and unpaid efforts.
Search Marketing encompasses:
1. SEO: Earning traffic through unpaid or free listings.
2. SEM: Buying traffic through paid search listings
originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
Yes, we know that can be confusing — but that’s how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up? Explains the evolution in more depth.
For those who want to learn more about either SEO or SEM see our guides below:
1. What Is SEM & Paid Search Marketing
2. What Is SEO / Search Engine Optimization?
Search Marketing Advice At Search Engine Land:
At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:
1. SEO: Earning traffic through unpaid or free listings.
2. SEM: Buying traffic through paid search listings
originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
Yes, we know that can be confusing — but that’s how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up? Explains the evolution in more depth.
For those who want to learn more about either SEO or SEM see our guides below:
1. What Is SEM & Paid Search Marketing
2. What Is SEO / Search Engine Optimization?
Search Marketing Advice At Search Engine Land:
At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:
·
All Search Marketing
·
How To Guides: SEO
·
How To Guides: PPC
SEM Library Archives is
an area of Search Engine Land that provides a collection of all stories we’ve
written on the topic of SEM. We also have subcategories, including:
·
Search Engine Marketing: Branding
·
Search Engine Marketing: General
·
Search Engine Marketing: Landing Pages
·
Search Engine Marketing: Local Search Marketing
·
Search Engine Marketing: Mobile
·
Search Engine Marketing: Public Relations
·
Search Engine Marketing: Search Term Research
·
Search Engine Marketing: Shopping Search Marketing
SEO & SEM Tools is
another area of Search Engine Land with a collection of stories we’ve written
about search marketing tools. It includes these subtopics:
·
SEM Tools: Keyword Research
·
SEM Tools: Links
·
SEM Tools: URL Shortness
·
SEM Tools: Web Analytics
SEM Industry is
a section of Search Engine Land that focuses not on search marketing advice but
rather the search marketing industry (which even has an industry group, SEMPO).
Within our SEM Industry section are these subsections:
·
SEM Industry: Acquisition
·
SEM Industry: Awards
·
SEM Industry: Community
·
SEM Industry: Conferences
·
SEM Industry: General
·
SEM Industry: Organizations
·
SEM Industry: Stats
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